The Morris & Co brief called for a social campaign that narrates Morris & Co’s origins while embodying their core values of sustainability, originality, heritage reimagined, and craftsmanship. Central to the campaign was the use of their iconic Thrush design, which served as the primary visual motif throughout, reinforcing brand recognition and storytelling.A booklet covering a range of topics about jellyfish, from species diversity and geographic distribution to intriguing biological facts and behaviors. Designed to present scientific information in a visually engaging and accessible way, it combines clear, concise writing with captivating imagery to appeal to both casual readers and enthusiasts.