“reeestyle” Campaign Identity Redesign Developed an identity redesign for a hypotheticalcampaign titled “reeestyle,”
centered on fast fashion and its environmental impact. The campaign was conceptualized as an exhibition at the Victoria & Albert Museum, showcasing how fabric waste threatens the environment through a variety of sculptures and paintings.
The “reeestyle” logo drawsinspiration from Vogue’s iconic masthead. The distinctive “eee”element was created through scanner manipulation of printed “E” letters in various fonts, with threeof these manipulated characters incorporated directly into the logo design.
Early Concept
