As our academic journey concluded, we began planning the degree show, Because_, forming teams to bring the project to life. I joined the Lens team, taking responsibility for creating smooth transitions and hero animations.
This animation highlights the brand’s core values ( impact,empower, express, innovate,endorse, and connect ). sized to match the brand pattern, creating a cohesive and integrated visual design.
An alternative version presents the brand values in the same size as the brand pattern, arranged in a clean vertical layout for clarity and visual harmony.
For the website’s hero animation, which featured in the “Our Story” section, colorful images of students actively engaging in the studio were transformed into striking monochrome using the Black & White effect from the Effects and Presets panel. This enhanced the animation’s visual impact and overall cohesion.
As our academic journey concluded, we began planning the degree show, Because_, forming teams to bring the project to life. I joined the Lens team, taking responsibility for creating smooth transitions and hero animations.
This animation highlights the brand’s core values ( impact,empower, express, innovate,endorse, and connect ). sized to match the brand pattern, creating a cohesive and integrated visual design.
An alternative version presents the brand values in the same size as the brand pattern, arranged in a clean vertical layout for clarity and visual harmony.